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Ecommerce Link Building Case Studies

Stephan Spencer’s Top 10 Tips for E-Commerce Sites

April 23rd, 2004

by Stephan Spencer

Originally published in National Business Review

Our favorite tips for online catalogers: automatic spell correction on search queries, breadcrumb navigation, keyword themes, top 10 lists, open source, 1-click ordering, and more…

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Yahoo’s Search Life After Google

April 1st, 2004

Originally published in Catalog Age

In an interview with MultiChannelMerchant, Stephan Spencer had this to say to the announcement that Yahoo! would stop using Google’s technology in favor of its own search engine, and what it would mean for catalogers.

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Google Optimization: E-Commerce @ $1 Cost (Part 2)

February 20th, 2004

by Brian Klais

Originally published in MarketingProfs

Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design - rather than as an afterthought.

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Google Optimization: E-Commerce @ $1 Cost (Part 1)

February 6th, 2004

by Brian Klais

Originally published in MarketingProfs

If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.

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Netconcepts to run site for US taxidermy firm

January 20th, 2004

Originally published in New Zealand Herald

Why did Van Dyke’s, a South Dakota supplier of equipment to animal trophy-makers and collectors and a subsidiary of Cabelas, chose Netconcepts to overhaul its website and ecommerce strategy?

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Case Study: Steve Spangler Science

January 1st, 2004

Steve Spangler Science logo

  • Revenue has doubled every quarter
  • Website drives catalog readers to buy
  • Blogging a sales success
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Case Study: Wisconsin Manufacturers & Commerce

January 1st, 2004

WMC logo

  • Better newsletter tracking
  • Maintained best practices
  • Improved communications with members
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Case Study: Van Dykes

January 1st, 2004

Van Dyke's logo

  • Online orders have increased over 500%
  • Over a 350% increase in site Traffic
  • 9,000 unique product pages indexed in Google
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Case Study: Guild.com

January 1st, 2004

Guild.com logo

  • Sales up 41% after 4 weeks
  • #1 ranked on key products
  • 10,000 new pages indexed
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A Hacker’s Lucky Dip

December 1st, 2003

by Stephan Spencer

Originally published in Unlimited

Cybercrime, in all its facets - hacking, online fraud, security breaches, information theft, defacements, electronic espionage, and service interruption - seems to be at an all-time high. If the threat doesn’t seem real enough, peruse some of the thousands of defaced home pages immortalised at…

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